Belgrade, The White City, is the capital of Serbia and of former Yugoslavia. The Brutalist Genex-Tower is one of the iconic buildings from the Golden Age of Yugoslavia, a twin-tower conceptualized in 1977 and constructed in 1980, also known as The Western Gate. The twin-tower is situated in the west of Belgrade and his connecting bridge made it appear like a gate. One of the towers was the headquarter of the Genex Group, a state-owned export company with 5000 employees which later expanded into various other businesses. The other tower was, and remains till date, a residential tower. The Genex-Group benefited from Yugoslavia’s political position between Russia and the Western Bloc in the Cold War. The fate of Genex relied greatly on the history of Serbia and Yugoslavia. The Yugoslavian Civil War, economic penalties, the socialist regime, the collapse of the state, nepotism, corruption and a failing economic policy derailed the former giant. According to Serbia’s privatization policy, the State conducted two auctions in order to sell Genex’s shares to investors, but failed. This is the fate of most state-owned companies in Serbia. While the residential tower is still in use, the business tower, after the collapse of the Genex Group, has fallen into neglect. Serbia’s Pro-EU policy and the ongoing economic problems create a nationwide insecurity which strengthen the Pro-Russian opposition. The view to the west in Belgrade doesn’t reveal only the Genex-Tower, the Western Gate, but underlines the fear and hope of the entry into the European Union.